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Burberry 21-23 New Bond Street Tel. 020 7839 5222 165 Regent Street Tel.020 7734 4060

Founded in 1856 by 21 year old Thomas Burberry, the Burberry brand now enjoys worldwide recognition and the seemingly ubiquitous Burberry check can be found on everything from scarves and socks to bikinis and sun hats. Worldwide fame doesn't come cheap, but Burberry really put itself on the fashion map with high profile fashion shoots utilising the likes of Kate Moss. The new flagship store on New Bond Street offers everything the Burberry-hungry fashionista could want, amidst stylish surroundings and the monied culture of Bond Street and its environs. Quintessentially British and proud.

Fortnum & Mason 181 Piccadilly Tel. 020 7734 8040
Having met in 1705, Messrs Fortnum and Mason decided to set up shop together and the legend, that is now Piccadilly's most famous store, began. Much patronised by the aristocracy over the years, and still purveyor of food and wine to the Royal Family, Fortnum's is a must-see for anyone visiting London. It still exudes a pre-war gentility and its gilded furnishings and exquisitely wrapped produce will have you reaching for your purse in no time. Famous for its foodstuff (the Food Hall is a gastronomic treat) it also stocks womenswear, furniture and homeware.
Hamleys 188-196 Regent Street Tel. 020 7494 2000
Living up to its reputation as the 'finest toyshop in the world' is no mean feat. But Hamleys still draws the crowds and boasts an astonishing array of more than 40,000 toys and games over its seven floors. The window displays regularly capture the imaginations of children young & old and the atmosphere inside is reminiscent of a funfair. Staff eagerly demonstrate toys on the ground floor and there are frequent events and product launches. Your only problem will be knowing where to start.
Harrods 87-135 Brompton Road Tel. 020 7730 1234
Britain's most famous store, and possibly the most famous store in the world, it features on many tourists' 'must-see' lists - and with good reason. Its humble beginnings date back to 1849, when Henry Charles Harrod opened a small grocery shop that emphasised impeccable service over value. Today, it occupies a vast site in London's fashionable Knightsbridge and boasts a phenomenal range of products from pianos and cooking pans to pets and perfumery. The Food Hall is ostentatious to the core and mouth-wateringly exotic. At Christmas time, Harrods boasts an enchanting Santa's Grotto for the kids and an extensive range of festive decorations.
Harvey Nichols 109-125 Knightsbridge Tel. 020 7235 5000
Once over-shadowed by its more illustrious neighbour (Harrods) the store has experience something of a resurgence and is now highly rated by the fashion conscious, who affectionately refer to it as "Harvey Nicks". Its sleek, streamlined interiors and clean and minimalist design allow the products to do the selling. And with great effect. All your favourite designer labels are here, including ultra-hip Alexander McQueen, Comme des Garcons and Versace. Plus some beautiful homeware, essential cosmetics and the Fifth Floor cafe with its spectacular views across West London. If you want glamour, then look no further.
Heals 196 Tottenham Court Road Tel. 020 7636 1666
Beautifully crafted, contemporary and often cutting-edge design can be found at this 200 year old furniture store. Renowned for its attention to detail and craftsmanship, the Heal's trademark has become synonymous with quality. Such quality is, needless to say, reflected in the price tags but some pieces are worth paying that little bit extra for! The store also features rugs, beds, fabrics and home accessories - everything you need to create the dream home. If you're looking for inspiration, take advantage of the interior design service.
Liberty 210-220 Regent Street Tel. 020 7734 1234
Since it opened in 1875, Liberty has captured the hearts of shoppers around the world and even spawned its own line in fabrics, which found fame and popularity with designers like Mary Quant and Jean Muir in the 1960s. Housed in a striking timber-framed building on Regent Street, Liberty's dedication to innovative design and Eastern influences reflects its founder's fascination with Japan following the International Exhibition of 1862. Not content with merely following trends, Liberty regularly showcases and sponsors new designers. Peruse designer womenswear, ogle the arts and crafts antiques or savour the tantalising colours and textures of numerous fabrics.
Marks & Spencer 458 Oxford Street (largest London store) Tel. 020 7935 7954
This enduring retail partnership began back in 1894 in a small shop in Manchester, but M & S now boasts more than 300 stores in the UK and 400 stores worldwide. Despite flagging sales in the face of stiff high street competition, M & S is on the way up again, having launched a hugely successful women's range (Per Una) late last year. It's rumoured that even the French, famous for their lingerie, prefer to wear M & S underwear and the store continues to be a stalwart supplier of basic items. In addition, you'll find homeware, children's clothes and toys, delicious food and beauty products. The company prides itself on the virtues of quality, service, innovation and trust. It very rarely fails to deliver.
Paul Smith 40-44 Floral Street Tel. 020 7379 7133
Paul Smith fell into fashion design when as an out-of-work teenager his father forced him to become a runner in a local clothing warehouse. And the rest, as they say, is history. In 1976 he showed his first collection under the Paul Smith label. Now he owns eight shops in London and hundreds worldwide. Suits benefit from impeccable cuts and finish, shirts are often bold and colourful and he uses print and contrast to great effect. This is a classy quality-driven venture which has sensibly diversified into home collections, a diffusion range and even spectacles. The shoe range is expanding and looks set to be a huge success in 2002.
Selfridges 400 Oxford Street Tel. 020 7935 7954
Opening in 1909, the arrival of Selfridges in Oxford Street marked the beginning of the street's dominance as a shopping centre. Since then the building has been regularly re-vamped to reflect the cutting-edge and innovative style that is now synonymous with the store. Its founder would be proud that it still 'offers something for everyone' - the food halls are exciting, but not intimidating, there is a huge choice of fashions from high street to designer and plenty of toys, cosmetics, stationery and homeware to tempt you. It's relatively easy to navigate your way round the store and there are plenty of cafes and restaurants to keep your energy levels up! There are plans to extend the London store in the premises opposite. New features would include a restaurant with fabulous views across Hyde Park and beyond. Definitely one to watch.

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